Dell computer used to sell directly to the end users, why are they now selling through retailers channel?

Why do Dell computers add the retailers channel? Is it because of competition or a change of business model?Dell computer used to sell directly to the end users, why are they now selling through retailers channel?Financially, 2007 was one of the worst years Dell had reported that year included lagging sales, several earnings misses, an enormous battery recall, an accounting investigation, and the loss of its status as the leading PC company on the planet.



New management had no choice but to explore every avenue to get "back on track". The market changed and Dell had to adapt so that it reached as many consumers as possible...Dell computer used to sell directly to the end users, why are they now selling through retailers channel?To sell more.



People like to see what they are buying.